Many options. One very simple solution.
Let Stick-Built help you get the word out. Custom Publishing can take many forms— like magazines, newspapers, newsletters, or electronic information services. In fact, the choices and the scope of the project can be overwhelming, But don't worry. We combine years of editorial experience with direct marketing and database know-how. This makes Stick-Built an invaluable resource to marketing and communications departments seeking to effectively reach their customers.


Extra! Extra! Read all about it!
Publishing your own newspaper accomplishes the following:
  • Increase awareness of your company with frequent communication to your contractor-base
  • Cross-sell opportunities to existing contractor customers
  • Increase your margin through education of new and high-margin products
  • Educate contractors by providing important industry information
  • Strengthen competitive position by becoming an advocate for your contractor
Publishing your own newspaper gives you the space for:
  • Local news and happenings
  • Overstocks
  • Special promotions
  • Company news and events
  • Company advertisements
  • Manufacturer coupons
  • Event Selling (Contractor Days)
  • Featured projects/products
  • Featured high-margin products
  • Letter from the president
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Short, sweet, and oh-so effective.
An abbreviated and targeted message is best suited for a newsletter. Keeping information at a high-level, with frequent communications, a newsletter gives you the opportunity to frequently promote:
  • Local news and happenings
  • Overstocks
  • Special promotions
  • Company news and events
  • Company advertisements
  • Manufacturer coupons
  • Event Selling (Contractor Days)
  • Featured projects/products
  • Featured high-margin products
  • Letter from the president
Other Points
  • Newsletters are often cheaper to produce and print, and they require less postage for mailing.
  • A newsletter often has a shorter production schedule.
  • So many ways to get the word out: newsletters can be mailed, and even directly shipped to distributors or branch locations for direct access to the customer.
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Can't get your picture on the cover of Rolling Stone? Then try your own magazine.

A magazine offers real marketing power. Its perceived value, coupled with its built-in credibility, makes it an excellent tool to position your company as "The Source" for industry information. A magazine gives you the ability to:
  • Deliver your message with great precision in a credible, attractive format.
  • Define programs through in-depth content
  • Provide "evergreen" content your customers find value in.
  • Offset costs through ad sales and section sponsorships.
  • Cross-sell products
  • Cross-sell divisions
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Get their in boxes buzzing.
If your email database is strong, distributing content via the Internet is an extremely cost effective way to market. What you loose in shelf life, you gain in immediacy.

Delivered as html newsletters, pdf documents or e-pods (promotional multi-media blasts), electronic communication can provide instant feedback when conducting customer surveys.

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End-to-end, cover to cover, we handle it all. You reap the results.
The service we offer is complete and includes the following:
  • Layout and design of your own personalized publication
  • Content research and management for industry "Evergreen" information
  • Interview, research and content development, copy writing, custom location photography, layout and management for your personalized pages.
  • Database management to add or remove customers as needed from your mailing list
  • Editorial and layout services
  • Printing and Pre-press production
  • Postage and Handling
  • List acquisition to increase the circulation of your publication (priced separately)
  • Co-op fund help (see below)
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How about a little help footing the bill?
In an effort to help you minimize your investment, we gladly work with manufacturers and distributors to help solicit co-op funds for advertising in your custom publication.
We provide:
  • Additional samples for manufacturers and distributors
  • Memo-invoicing for all ads run in your publication (ad rates will vary on distribution, size and vehicle)


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