More Smart thinking from a smart company. Stick-Built Publishing is a division of Yellow Steel, the integrated marketing communications firm to the building, remodeling, and home goods industry. Since 1987, Yellow Steel has been providing manufacturers, distributors, builders and remodelors with strategic thinking and advertising services. Stick-Built Publishing was formed to offer the industry an easy to use and publish newspaper or newsletter program. About Yellow Steel It's what happens when a marketing firm grows up around a job site. Yellow Steel provides strategic marketing services to members of the building industry. In addition to providing integrated marketing services, it operates two distinct divisions - Stick-Built Publishing and Wenailit.net. Learn more about the Yellow Steel at www.yellowsteel.com About Wenailit.net Feed the channel and everybody wins. Wenailit.net is an on-line marketing tool allowing small to medium sized contractors the ability to purchase and fully customize professionally designed marketing materials. Wenailit.net also provides manufacturers of building products targeted access to this elusive market, and marketing material fulfillment services. Learn more about Wenailit at www.wenailit.net. Don't just walk the walk. Talk the talk. Depending on your target audience, we partner with several content providers to ensure your content is smart and relevant. For our building industry focused publications, below are a few of our preferred providers. NAHB NARI Phil Rea and Associates The Meyers Group The Wood Promotion Network North American Steel Framers Alliance Wenailit.net Linda Leigh Francis Yellow Steel Contractor.com top of page A little primer on Process Marketing Process Marketing helps companies consistently provide valuable and pertinent industry information to its target market. This establishes the company as the authority, advocate, and expert in any given field. This is usually achieved by releasing a company newsletter. Unfortunately, materials published in-house are often weak. Companies fill them with easy to find propaganda and cheesy clip art, and most fail to meet production schedules. All because companies just don't have the expertise or time to do it right. They waste valuable time and money for a few issues and then abandon the idea all together. Thanks to advancements in on-demand printing technology, coupled with our knowledge and contacts with the building products industry and content providers (manufacturers, consultants, researchers, professional groups), Stick-Built can offer Manufacturers, Distributors and Pro-lumberyards this cost-effective and personalized Process Marketing opportunity. top of page